Social networks are a kind of Artu’ round table, where all the agents exchange information by a peer to peer relationship. Information can be manipulated, commented, filtered out, and put again in the stream of communication. Each agent has to have an active role in this “social game”, becoming filter of something which is bigger then him, or rather the communication itself which is a new environment, a new world. So the internet made the world of media so uncertain: the internet took off every certainty to the old power, the traditional media, the ancien regime, since what it was called mass now is the main player of this game.
And, step by step, the internet is getting its soul, is going away from the older media, becoming something new. We left the world of traditional institutions in the name of one made by entities. Those entities are people without a body, but that unify themselves in something new to find some true, to try to make a better world. And also, new powers came over there, in this digital eden, people with different aims. Some time they fight, other time they collaborate toward a common ideology and aim.
It seems that twitter is the most powerful social network ever. The communication is very fast there, as this new world imposes us. And also it is a communication very specialized, since you can follow (and be followed by) only people you are interested on, eliminating all the formal rituals the old programs imposed us (maybe because still linked to the traditional world). So, in few words, a World made by fast entities who deal with every sort of communication/information.
“ancien regimen” to try to keep their power.
Howard Rheingold (http://en.wikipedia.org/wiki/Howard_Rheingold) is a well-known american writer who has been one of the firsts who wrote about the internet in the early 80’s. Among his books there are to cite Tools of Thought (1985), The Virtual Community (1985), Virtual Reality: Exploring the Brave New Technologies of Artificial Experience and Interactive Worlds from Cyberspace toTeledildonics, Smart Mobs (2003).
A.R.: This is the first question: what is the difference between classical journalism and journalism on the internet?
H.R.: For a journalist who works in the internet the problem is the same of a journalist who works in the real world: to verify the source. There is no difference between a journalist who works in the internet and a journalist who works in reality. For instance, now we are having an interview by skype, and we are seeing each other. Obviously, having a face to face meeting allows us to have more ambient stimulus, but this doesn’t mean that a journalist who decides to use the internet for his porpoises might not find a way to use it very well. The problem is not making journalism by the internet, but better how to use the internet to make journalism. If, on one hand there is the limit of the real environment stimulus, on the other hand the internet allows people to contact each other though they are many miles away, and as a consequence, if a journalist knows how to use the internet, he doesn’t need to go anywhere at such cost.
Also, there is the feedback. In the past journalists didn’t have to deal with people. They used to write an article, the newspaper published it, and that was all. With the coming of the internet citizens have been involved in the public mediate debate, debate which is interactive and connected. So a good journalist who works in the internet has to be able to select the sources, to follow the internet tendencies, to know how to contact people. In the meantime, he has to consider that every thing he writes will be read and commented on by many people in a public area. So what changes now is that the journalist can be “touched”. The feedback is a form of control for the journalist, an instrument that allows people to trust each other in the internet.
A.R.: Referring to the internet, can we say it started a global journalism?
H.R.: Well, of course. The internet is already a global environment, so of course it is possible. It always depends on the journalist’s aim: on what he is looking for, on which ambient he moves himself (global or local), on his skills, and more. In this moment you are interviewing me from another place of the world.
A.R.: So, the internet seems to be a big metropolis, a huge environment with different neighborhoods, tendencies. In this environment people tell facts both from the “real life” and from the internet, itself. What is the role of the journalist in this contest? I mean, might it be possible to have a kind of journalism which talks only about the internet?
H.R.: Yes, the internet is a huge environment. Well, even here is too hard to generalize. What I teach to my students firstly is journalism, and then I teach them how to make it in this global environment. Then each will choose how, and if, to use the internet in this global environment. Inside the internet, each chooses which topic to write about. Some will write about the web, others about the real world, others will write about both.
A.R.: You told me that you are interested in Twitter. What is Twitter in the Howard Rheingold point of view?
H.R.: As I write in my articles, Twitter is a new channel which gives new kinds of communication. In the beginning it might look a little “banal”, easy, but if you really get into Twitter, then you will find it is a very useful instrument. Its main characteristic is the speed which allows people to skip the formal rituals we usually use in e-mails. By Twitter we change lots of information, and we do it only with people we are interested on, and without formal rituals. Then, even from Twitter could come a virtual community which is characterized by its Twittering. Talking about journalism, well, even in Twitter it is possible to make that. Again, the question is not whether to make journalism in twitter, but better, how to use a program like twitter to make journalism.
A.R.: While I was reading your article about twitter, I underlined a sentence where you say:
“if it is not funny, it won’t be useful”. Given that twitter looks so easy to use as a program, as an interface, the real problem is not how to use twitter, but how to connect to people, to play “social games”. In this context, how important is, in your point of view, the ludo-logic prospective in the internet?
H.R.: Well, if the internet was only news, then I don’t think it would be so interesting to people as a medium. The communication, in general, is something very huge, and the internet is like reality. In the web people tell about different topics, each very different from the others: news, sport, fashion, politic, everything. Think about sports; in reality sports link many people. In the internet there are places which look like public areas with public topics, and places which instead are private areas where virtual communities share common interests.
A.R.: What is the future of the internet in your point of view?
H.R.: The internet is probably the most powerful instrument of communication ever. There is lots of business in the internet, especially since many industries have started investing in this medium. So, there is a very important ideological conflict between those people who want to keep the internet free, and those who instead want to have a control on it because of their interests. The problem is not free access in the internet, but better, free content of communication. It is important to remember that the internet started as a free medium, an open source philosophy and this has been the ideology of the medium for many years. The internet started as a medium for exchanging free information, where people around the world exchanged data to improve the medium itself, and to improve their knowledge as well. With the coming of more and more new economic powers, obviously there came new interests. The problem is still open, and it is very hard given that the net is split between these two very strong powers characterized by those people who want a free medium and those who want to control it.



